This paper addresses the "Super Buyers," the segment of consumers purchasing the majority of CE products and their demographics and attitudinal behaviors regarding the purchase of consumer electronics. Understanding the Super Buyers segment, including what influences them and what purchasing factors are important to them, is key to success in the market.

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Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.