The paper looks at the changing role of the television as a multipurpose content receiver, examining the consumer need for new media centralization and access features and their desire for new connected TV experiences. For purposes of this paper, we will examine consumer drivers for a connected TV experience in both the
U.S. and the U.K.

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Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.