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Consumers and Technology: A Qualitative Assessment
Keywords: security, digital, home, outlook, research, forecast, telecommunications, report

Full Report Price: $3,000.00
Sections: starting at $500.00
Delivery: Immediate Online Access
Publication Date: 01-JAN-02

Format: PDF document PDF Electronic Document

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Report Description

Parks Associates designed these focus groups to gauge consumer reaction and opinion to many of the new products and services available for the home and small business. We hosted two groups - consumers aged 60 and older and consumers aged 18-24 - on September 13, 2001. The results of these two groups are the main body of this analysis.

Table of Contents: Consumers and Technology: A Qualitative Assessment

Table of Contents

List of Figures

Focus Group Background, Purpose, and Methodology

Key Findings from Focus Groups among Consumers

Detailed Findings: Focus Group I - Consumers Aged 60+

Detailed Findings: Focus Group II - Consumers Aged 18-24


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About Parks Associates
	Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.

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