Parks Associates
Networks @ Home: The National Scan of Electronics Ownership
Keywords: security, digital, outlook, cable, research, home, entertainment, converging


Full Report Price: $3,000.00
Sections: starting at $1,200.00
Delivery: Immediate Online Access
Publication Date: 01-JUL-99

Format: PDF document  PDF Electronic Document
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Report Description

This report is based on a national random sample of 1,000 U.S. households and provides the data on the ownership of consumer electronics products and subscriptions to specific services, both key drivers to the growth of the in-home network market.



Table of Contents: Networks @ Home: The National Scan of Electronics Ownership
Table of Contents
Executive Summary
Methodology
Product and Service Penetration and 1998 Purchase Information
Multiple-PC and Home Theater Households as Target Markets
Segmenting Consumers by Their Attitudes Toward Technology

 

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About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.

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