Parks Associates
Marketing the Digital Vision: Defining Early Market Segments for Emerging Residential Technologies
Keywords: forecast, research, wireless, home, electronics, digital, trends, technologies


Full Report Price: $3,000.00
Sections: starting at $500.00
Delivery: Immediate Online Access
Publication Date: 01-SEP-02

Format: PDF document  PDF Electronic Document
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Report Description

Key consumer segments will lead the early market charge in adopting broadband-related services, residential gateway solutions, and home networks. This report, a compendium of Parks Associates' consumer research, identifies the four critical consumer segments in this space, providing key demographic data and analyzing and predicting how home networking solutions - including home management, data applications, and multimedia solutions - will find their way into these households.



Table of Contents: Marketing the Digital Vision: Defining Early Market Segments for Emerging Residential Technologies
Table of Contents
List of Figures
Why Talk About Key Consumer Segments?
Putting Consumer Research to Work
Key Consumers Segments

 

Parks Associates Industry Reports

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About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.

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Parks Associates, 5310 Harvest Hill Road, Suite 235, Lock Box 162, Dallas TX
Tel: (972) 490-1113    Fax: (972) 490-1133