This project features primary research findings from surveys conducted over the past 12 months among broadband households with a data network. It provides perspective and analysis on customer service issues related to the deployment of home networks by identifying "needy" consumers, examining the relationship between complexity and customer satisfaction, and quantifying the impact of satisfaction on brand loyalty.

Parks Associates Industry Reports

Browse other Parks research reports by industry:

Broadband and Internet Access

Entertainment and Multimedia Applications

Hardware and Consumer Electronics

Home Security & Systems / Controls & Wiring

About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.