This report probes market demand for PMPs, evaluates product and pricing strategies, analyzes market drivers and barriers, and estimates adoption rates and market potential over the next five years. It is a must-read report for PMP manufacturers and retailers, technology providers, and component vendors as well as potential competitors in this market.

Table of Contents
The Bottom Line
1.0 Notes on Methodology
  1.1 Consumer Data
  1.2 Definitions
  1.3 Methodology
2.0 Current Adoption and Usage
  2.1 Current Adoption of Portable MP3 Players
  2.2 Current Adoption of Portable Multimedia Players
3.0 Overview of Products and Key Components
  3.1 Brand Overview
  3.2 Hard Drive
  3.3 Liquid Crystal Display (LCD)
  3.4 Operating Systems (OS)
4.0 Demand-side Analysis
  4.1 Consumer Purchase Intention and Price Sensitivity
  4.2 Product Appeal
  4.3 Market Segmentation
5.0 Market Drivers and Inhibitors
  5.1 Price
  5.2 Content Availability
  5.3 DRM Standards
  5.4 Device Connectivity
  5.5 Presence of Substitute Products
6.0 Marketing Strategy and Competitive Analysis
  6.1 Product and Pricing Strategies
  6.2 Distribution and Promotion
  6.3 Competitive Analysis
7.0 Unit and Sales Forecast
8.0 Implications

Resource Book
Section I: Introduction
Section II: Profile of Portable Multimedia Player Owners / Households
  Market Adoption
  Demographics
  Device, Content, and Purchase Behaviors
Section III: Consumer Segmentation of Portable Multimedia Player Market
Section IV: Profiles of Portable Multimedia Player High Intenders
  Purchase Intentions and Price Elasticity
  Demographics
  Device, Content, and Purchase Behaviors
Section V: Content, Usage and Behavior Patterns Seen in Other Portable Devices
Section VI: Forecast Methodology and Assumptions
Section VII: Profiles of Leading PMP Manufacturers and Technology Providers
  Apple Computer
  Archos, Inc.
  Creative Labs
  Epson
  Gizmondo
  Hitachi Global Storage Technologies
  iRiver America
  Microsoft
  Olympus America
  Rio
  Samsung America
  Sony Corporation
  Tapwave

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About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.