This report presents the dynamism involved in the IPTV space. IPTV has the potential to open new horizons for telcos. The revenue per customer could almost double by deploying a triple-play package. This report also plunges deeper into understanding the strategies that could help telcos proliferate in this market and maximize their market share.

Table of Contents

The Bottom Line
1.0 Notes on Methodology
  1.1 Consumer Data
  1.2 Definitions
2.0 IPTV Explained
  2.1 Definition of IPTV
  2.2 How does IPTV work?
3.0 Supply-Side Analysis
  3.1 Broadband Market Analysis
  3.2 Competitive Analysis
    3.2.1 Regional Bell Operating Companies (RBOCs)
    3.2.2 Independent Operating Companies (IOCs)
    3.2.3 Cable Industry
    3.2.4 Satellite Operators
    3.2.5 Additional Market Players
      Broadband Service Providers
      Municipalities
  3.2.6 Content Aggregators
4.0 Moving to the Next Phase
  4.1 Changes in Technology
  4.2 Strategic Partnerships
    4.2.1 Content Providers
    4.2.2 Satellite Providers
5.0 Demand-Side Analysis
  5.1 North America
    5.1.1 The U.S. Market Segmentation
    5.1.2 Positioning of Services in the U.S.
      Market Implications
    5.1.3 Switching Patterns based on Current Choices
      Customers subscribed to a bundled plan
      Consumers not subscribed to a bundled plan
    5.1.4 Switching Patterns based on Monetary Incentives in the U.S. Market
    5.1.5 Canada
  5.2 Australia
  5.3 Asia
    5.3.1 China
    5.3.2 Japan
    5.3.3 Korea
    5.3.4 Taiwan
  5.4 Europe
    5.4.1 France
    5.4.2 Germany
    5.4.3 Italy
    5.4.4 Spain
    5.4.5 The U.K.
6.0 Key Issues related to IPTV Deployment
  6.1 Security concerns
    6.2 Content
    6.3 Technology concerns
      6.3.1 Integration
      6.3.2 Cost and Time-to-Market
      6.3.3 Standards
      6.3.4 Home Networking
    6.4 Regulatory Concerns
7.0 Value Chain Components Overview
  7.1 Application Architecture
  7.2 Video Head-end
    7.2.1 Interoperability
      7.2.2 Versatility
      7.2.3 Automation
    7.3 Conditional Access
      7.3.1 Set-top Boxes
8.0 Global View of IPTV Market Space
9.0 Market Implications
10.0 Market Forecasts

Resource Book
Section I: Analysis of U.S. Consumers
  Psychographic Profiles: U.S. consumers
  Positioning of Services
  Demographic Profiles: U.S. Consumers
  U.S. Consumers' Interest in New Services
Section II: Analysis of Canadian Consumers
  Psychographic Profiles: Canadian Consumers
  Positioning of Services
  Demographic Profiles: Canadian Consumers
Section III: Analysis of Australian Consumers
  Psychographic Profile of Australian Consumers
  Positioning of Services
  Demographic Profiles: Australian Consumers
Section IV: Analysis of Asian Consumers
  Analysis of Chinese Consumers
    Psychographic Profiles: Chinese Consumers
    Positioning of Services
    Demographic Profiles: Chinese Consumers
  Analysis of Japanese Consumers
    Psychographic Profiles: Japanese Consumers
    Positioning of Services
    Demographic Profiles: Japanese Consumers
  Analysis of Korean Consumers
    Psychographic profiles: Korean Consumers
    Positioning of Services
    Demographic Profiles: Korean Consumers
  Analysis of Taiwanese Consumers
    Psychographic Profiles: Taiwanese Consumers
    Positioning of Services
    Demographic Profiles: Taiwanese Consumers
Section V: Analysis of European Consumers
  Analysis of French Consumers
    Psychographic Profiles: French Consumers
    Positioning of Services
    Demographic Profiles: French Consumers
  Analysis of German Consumers
    Psychographic Profiles: German Consumers
    Positioning of Services
    Demographic Profiles: German Consumers
  Analysis of Italian Consumers
    Psychographic Profiles: Italian Consumers
    Positioning of Services
    Demographic Profiles: Italian Consumers
  Analysis of Spanish Consumers
    Psychographic Profiles: Spanish Consumers
    Positioning of Services
    Demographic Profiles: Spanish Consumers
  Analysis of U.K. Consumers
    Psychographic Profiles: U.K. Consumers
    Positioning of Services
    Demographic Profiles: U.K. Consumers
Section VI: Options for Bundled Services in the U.S.
Section VII: Global IPTV Forecasts
Section VIII: Access Technology Overview
  FTTx
    Fiber-to-the-Premise (FTTP)
    Fiber-to-the-Node (FTTN)
    Fiber-to-the-Curb (FTTC)
  Asymmetrical Digital Subscriber Line 2+ (ADSL2+)
  Very High Speed Digital Subscriber Line (VDSL)
  Hybrid Fiber Coax (HFC)
Section IX: Compression Technologies
  MPEG-4 Simple Profile (SP) and Advanced Simple Profile (ASP)
  MPEG-4 Part 10 (H.264)
  Windows Media 9 VC-1 (WM 9 VC-1)
Section X: The IPTV Value Chain
Section XI: Profiles of Leading Telecom Operators
  BellSouth
  Cross Telephone
  Falcon Communications
  Pioneer Communications
  Qwest
  SBC
  SureWest Communications
  Verizon
Section XII: Profiles of Leading IPTV Content Aggregators
  Akimbo Systems
  CinemaNow
  Interactive Television Networks, Inc. (ITVN)
  Movielink
  STARZ! Ticket
Section XIII: Profiles of Leading Encoder Providers
  Microsoft
  Tandberg
Section XIV: Profiles of Leading VOD/Value-Added Service Providers
  BitBand
  Concurrent Computer Corp.
  nCube
  Entone
  Kasenna
  SeaChange
  Packet Vision
Section XV: Profiles of Leading Content Protectors
  Irdeto
  Latens
  NagraVision
  NDS
  Widevine Technologies
   Verimatrix
Section XVI: Profiles of Leading Application Control Providers
  Alcatel
  Orca
  Critical Telecom
  Minerva Networks
  Myrio
Section XVII: Profiles of Leading Network Equipment Providers
  Lucent Technology, Inc.
Section XVIII: Profiles of Leading System Integrators
  Motorola Broadband Communications Sector
  Scientific-Atlanta
Section XIX: Profiles of Leading Set-top Box Manufacturers and Software Providers
  2Wire
  Amino
  ANT
  Pace Micro Technology
  Thomson

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Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.