The combination of digital music and MP3 players fundamentally changes the way consumers listen to music. With more than 300 digital music services worldwide and 40 million MP3 players sold in 2004 alone, this nascent industry is quickly gaining momentum among mainstream consumers. Looking ahead, how soon will sales of MP3 players reach a plateau? Will digital music make the music pie bigger or simply take from CD sales? Will Apple be able to keep its top position as competitors, old and new, start shipping new MP3 devices to the market? This report analyzes the current market landscape for digital music and MP3 players, focusing on trends in music services and hardware as technologies evolve and market dynamics shift. The report also features survey data regarding ownership and usage of MP3 players as well as consumer attitudes toward music services. Table of Contents The Bottom Line
1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions
1.3 Methodology
2.0 Current Adoption and Usage
2.1 MP3 Player Adoption and Usage in the U.S.
2.2 Cross-country Comparison of MP3 Users
2.3 Profiles of MP3 Player Intenders
3.0 Overview of MP3 Player Industry
3.1 Overview of Industry Value Chain and Key Players
3.2 Product Features and Trends
3.3 Music Phones and Portable Radio Devices
3.4 Accessory market overview
4.0 Overview of Technologies
4.1 Storage Technology and Trends
4.2 Digital Media Processor (DMP)
4.3 Audio File Format and Codec
4.4 DRM Technologies
5.0 Overview of Global Digital Music Services
5.1 Digital Music Service Value Chain
5.2 Major Service Providers and Service Features
5.3 Service Models and Consumer Appeal
5.4 Digital Music and MP3 Players
5.5 Trends in Digital Music Service
5.6 Forecast: Global Digital Music Service Revenue
6.0 Industry Drivers and Inhibitors for MP3 Players
6.1 Drivers
6.2 Inhibitors
7.0 Critical Issues for MP3 Player OEMs
7.1 Create Brand Buzz
7.2 Product Mix: Split between Flash and HDD
7.3 Device and Service Bundling: Who Should Subsidize Whom?
7.4 Convergent vs. Stand-alone
7.5 Use of Retail Channels
7.6 Effective Competition
8.0 Unit and Sales Forecasts Resource Book
Section I: Profiles of Portable MP3 Player Owners/Households
Section II: Profiles of MP3 Player Intenders
Section III: Consumers' Interest in Music Service Models
Section IV: Consumers' Interest in Other Digital Music Devices
Section V: Profiles of Leading MP3 Player OEMs
Apple Computer
Aigo (Beijing Huaqi Information Digital Technology Co., Ltd.)
Creative Labs
iRiver America
Koninklijke Philips Electronics N.V.
Samsung America
SanDisk
Sony Corporation
Section VI: Profiles of Leading Music Service Providers and Distributors
iTunes (Apple Computer)
Cdigix
eMusic
MashBoxx
MSN Music
MusicNet, Inc.
Napster Inc.
OD2/Loudeye
Peer Impact/Wurld Media
Rhapsody/Real Networks
Sony Connect
Wal-Mart
Yahoo Music
Section VII: Profiles of Leading Technology Vendors for MP3 Players
Hitachi Global Storage Technologies
Toshiba Storage Device Division
Seagate Technologies
Samsung Semiconductor, Inc.
PortalPlayer Inc.
SigmaTel
Texas Instruments
Telechips
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