HDTV raises the television experience to a new level. Consumers, especially those with more than one TV, are interested in high-definition content. This interest presents great opportunities for service providers, various vendors, and solution providers in the delivery and support of high-definition TV and content. This report provides insight into the HDTV market and offers recommendations to service providers to better position their offerings and maximize ARPU.

Table of Contents

The Bottom Line
1.0 Notes on Methodology
2.0 Digital Television (DTV)
  2.1 Brief History
  2.2 Crossing the Chasm
  2.3 Flavors of DTVs
     2.3.1 Standard-Definition Television (SDTV)
     2.3.2 Enhanced-Definition Television (EDTV)
     2.3.3 High-Definition Television (HDTV)
  2.4 DTV Specifications
     2.4.1 Aspect Ratio
     2.4.2 Resolution
     2.4.3 Scan Mode
3.0 HDTV Technology Overview
  3.1 HDTV display technologies
  3.2 Types of HDTVs
     3.2.1 An integrated HDTV
     3.2.2 HD-upgradeable / HD-ready / HD-compatible TV
  3.3 Compression Technologies Overview
  3.4 Image Formats Overview
  3.5 Next-generation Services and Technologies
    3.5.1 Video-on-Demand (VOD)
    3.5.2 Pay-per-view
    3.5.3 Primetime Programming
    3.5.4 Local Channels
    3.5.5 HD DVRs / PVRs
    3.5.6 HD Radio
    3.5.7 Mobile Broadcast TV
    3.5.8 HDTV Video Games
    3.5.9 Next-generation DVD formats
4.0 HDTV Service Overview
  4.1 Cable Television Providers
  4.2 Direct Broadcasting Satellite (DBS) Operators
  4.3 Telecom Television Providers
  4.4 Over-the-Air (OTA) HDTV
5.0 Key Market Enablers
  5.1 Availability of HD channels
  5.2 Availability of "Full-HD" content
  5.3 Consumer Education
  5.4 Cost and Time-to-Market
  5.5 Unified next-generation DVD format
  5.6 Transition to digital television
6.0 Consumer Perspectives
  6.1 Consumer Interest in High-Definition Content
  6.2 Consumer Adoption for High-Definition Content
  6.3 Profiles of Active High-Definition TV owners
     6.3.1 Demographic Profiles of Current and Potential Owners of HDTV
     6.3.2 Behaviorgraphics of HDTV owners
7.0 Global Perspective of High-Definition TV and Services
  7.1 Canada
  7.2 Europe
  7.3 Asia
  7.4 Australia
  7.5 Rest of World
  7.6 Global comparison of consumers' interest to high-definition channels
8.0 Market Forecast
9.0 Market Implications

Resource Book
Section I: Analysis of U.S. Consumers with CRT Televisions
Section II: Analysis of U.S. Consumers with Projection or Plasma TVs
Section III: Analysis of U.S. Consumers with LCD or DLP TVs
Section IV: HDTV Display Technologies
  Cathode Ray Tubes (CRTs)
  Liquid Crystal Displays (LCDs)
  Digital Light Processing Displays (DLPs)
  Plasma
  LCOS
Section V: Market Forecast
Section VI: Cable Operators Company Profiles
  Comcast
  Time Warner Cable
Section VII: Satellite (DBS) Operators Company Profiles
  DirecTV Group, Inc.
  EchoStar Communications Corporation
Section VIII: Telecom Operators Company Profiles
  SBC Communications Inc.
  SureWest Communications
  Verizon
Section IX: HD IC Chip and HD Signal Processor Manufacturers Company Profiles
  Intel
  Micronas
  Silicon Optix
  Texas Instruments
Section X: HDTV Manufacturers Company Profiles
  Dell
  Hewlett-Packard (HP)
  Samsung
  SONY
  Thomson/RCA
  Toshiba America, Inc.

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About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.