Types of Ads that Consumers find most relevant, with data segmented based on respondent gender, showing results for TV, radio, Internet, and print advertising

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Parks Associates Industry Reports

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Broadband and Internet Access

Entertainment and Multimedia Applications

Hardware and Consumer Electronics

Home Security & Systems / Controls & Wiring

About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.