Chart showing reaction of Gamers in Japan, Taiwan, and Korea to different types of online gaming plans, including ad-supported free games and pay plans for tethered downloads, download-to-own, and rentals.

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Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.