High-speed Internet connections, personal computers, home networking, and a growing array of digital content services and entertainment platforms all serve to benefit consumers for both pragmatic and fun reasons. However, they may also lead to growing confusion and frustration with end users struggling with installation, configuration, and performance problems. In the end, what company is going to get the phone call when "the digital home goes bad"? Is there a service opportunity to assist customers in fixing their digital home problems? This Webcast presents unique data from Parks Associates' consumer study Managing the Digital Home: Installation and Support Services. Participants receive quantifiable analysis of the top problems and fixes for digital home issues. This webcast also covers the emerging category of digital home helpers from retailers and other third-party vendors.

Parks Associates Industry Reports

Browse other Parks research reports by industry:

Broadband and Internet Access

Entertainment and Multimedia Applications

Hardware and Consumer Electronics

Home Security & Systems / Controls & Wiring

About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.