Online gaming will become a $4 billion business in the U.S. alone in 2010 and game advertising will be a $2 billion market in 2012. Broadband gaming will foster business diversification and lead to new revenue opportunities. In the meantime game consoles are venturing into the domains of connected entertainment. This session will cover important trends in online, console, and mobile gaming, including topics such as casual gaming, MMOG, virtual worlds, game advertising, connected consoles and digital distribution, and consumer perspectives regarding new gaming trends.
Presented by Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.