New Advertising Platforms and Technologies - Research Reports - home, wireless, digital, forecast, trends, technologies, outlook, security, research, report, analysis, information, industry, cable, market, entertainment, converging, telecommunications, electronics, utilities, controls

New Advertising Platforms and Technologies
Keywords: home, wireless, digital, forecast, trends, technologies, outlook, security

Full Report Price: $3,000.00
Sections: starting at $500.00
Delivery: Immediate Online Access
Publication Date: 06-FEB-08
Pages: 144
Format: PDF document PDF Electronic Document

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Report Description

This report profiles new digital media platforms including online video, IPTV, VOD/DVR, Podcast, and mobile phone and evaluates their viability as ad platforms for advertisers, content owners/publishers, and consumers. It also analyzes new ad-serving technologies and highlights innovative approaches of tracking and measuring audience engagement levels for new ad revenue models.

Table of Contents: New Advertising Platforms and Technologies

Table of Contents and List of Figures

Chapter 3 - Online Video and Social Networking Advertising Opportunities

Company Profiles (Sections 3-7) for the Advertising Space


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About Parks Associates
	Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.

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