Parks Associates will discuss the decision making process of today's consumers and key factors that trigger or inhibit purchasing. This webcast helps explain how the definition and measurement of purchase intentions can identify barriers in the purchase process.

Equipped with this information, manufacturers, retailers, and marketers can better position and market their products for consumer purchase

Parks Associates Industry Reports

Browse other Parks research reports by industry:

Broadband and Internet Access

Entertainment and Multimedia Applications

Hardware and Consumer Electronics

Home Security & Systems / Controls & Wiring

About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. We study home networks, digital entertainment, consumer electronics, broadband and Internet services, wireless connectivity, and home systems.