PUBLICATION DETAILS

Chapter 3 - Online Video and Social Networking Advertising Opportunities Generic Keywords: (What are these?) telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates Publication Date: 06-FEB-08 Pages: 24 Format: PDF Price: $800.00 Delivery: Immediate Online Access
Description Chapter 3 looks at opportunities in the advertising space, including current market practices and forecasts. Sections/Topics include Growth of Online Video Market; User-Generated Content and Advertising; Ad Format, Inventory and Pricing Trends; Ad Serving Technology and Business Models; Behavior-Based Targeting and Audience Engagement Measurement; and Forecast of Ad Spending on Online Streaming Video. Scroll to this section This is a section of the Full Report:
New Advertising Platforms and Technologies Publication Date: 06-FEB-08 Pages: 144 Format: PDF Price: $3,000.00 Delivery: Immediate Online Access

Description

This report profiles new digital media platforms including online video, IPTV, VOD/DVR, Podcast, and mobile phone and evaluates their viability as ad platforms for advertisers, content owners/publishers, and consumers. It also analyzes new ad-serving technologies and highlights innovative approaches of tracking and measuring audience engagement levels for new ad revenue models.

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