PUBLICATION DETAILS

Company Profiles (Sections 3-7) for the Advertising Space Generic Keywords: (What are these?) telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates Publication Date: 06-FEB-08 Pages: 56 Format: PDF Price: $500.00 Delivery: Immediate Online Access
Description Multiple sections featuring company profiles for Vendors for Online Video Ad Technologies; Vendors for Ad Delivery on Provider Platforms; Vendors for Ad Delivery on Downloadable Media; Mobile Advertising Technology Providers; and Other Ad Technology Providers. Company profiles include blinkx, Yahoo, Google, MSN, 4Info, Tandberg TV, BigBand Networks, and more! Scroll to this section This is a section of the Full Report:
New Advertising Platforms and Technologies Publication Date: 06-FEB-08 Pages: 144 Format: PDF Price: $3,000.00 Delivery: Immediate Online Access

Description

This report profiles new digital media platforms including online video, IPTV, VOD/DVR, Podcast, and mobile phone and evaluates their viability as ad platforms for advertisers, content owners/publishers, and consumers. It also analyzes new ad-serving technologies and highlights innovative approaches of tracking and measuring audience engagement levels for new ad revenue models.

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