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PUBLICATION DETAILS
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Focus Group Background, Purpose, and Methodology
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telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates
Publication Date: 01-JAN-02
Format: PDF
Price: $500.00
Delivery: Immediate Online Access
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Description
Parks Associates designed these focus groups to gauge consumer reaction and opinion to many of the new products and services available for the home and small business. We hosted two groups - consumers aged 60 and older and consumers aged 18-24 - on September 13, 2001. The results of these two groups are the main body of this analysis. |
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Description
Parks Associates designed these focus groups to gauge consumer reaction and opinion to many of the new products and services available for the home and small business. We hosted two groups - consumers aged 60 and older and consumers aged 18-24 - on September 13, 2001. The results of these two groups are the main body of this analysis. |
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