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Chapter 2 - Consumers and the Marketing Mix Generic Keywords: (What are these?) telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates Publication Date: 01-APR-01 Format: PDF Price: $800.00 Delivery: Immediate Online Access
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Networks @ Home: The Retail Market for Home Networking Components Publication Date: 01-APR-01 PDF document -- $3,000.00 Hardcopy Print -- $3,040.00 For immediate online access to this report, please select the 'PDF document' option. If you select the 'hardcopy print' option, Parks Associates will ship your report FedEx overnight on the same day if order is received by 12:00 p.m. CST on a normal business day or on the next business day if the order is received after 12:00 p.m. CST.

Description

This report maps out the diverse retail environments that may become outlets for home networking components. Its coverage includes computer and office supply retailing, CE retailing, boutique retailing (high-end entertainment stores), e-commerce, and department stores with heavy electronics trade. The report also forecasts the adoption of network components by these retail categories and the amount of product (in percentages and in dollars) that each category will sell between 1999 and 2004.

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