PUBLICATION DETAILS

Table of Contents Generic Keywords: (What are these?) telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates Publication Date: 01-SEP-04 Format: PDF Price: No charge Delivery: Immediate Online Access
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Primary Perspectives: Complexity & Customer Satisfaction in the Networked Home Publication Date: 01-SEP-04 Format: PDF Price: $1,000.00 Delivery: Immediate Online Access

Description

This project features primary research findings from surveys conducted over the past 12 months among broadband households with a data network. It provides perspective and analysis on customer service issues related to the deployment of home networks by identifying "needy" consumers, examining the relationship between complexity and customer satisfaction, and quantifying the impact of satisfaction on brand loyalty.

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