This primary perspective provides a demographic and technographic profile of consumers that are using digital video, music, and imaging applications. It details device ownership, usage patterns, and household characteristics for each segment considered. Moreover, it provides insight into how these consumers are and what is driving adoption. Table of Contents The Basis for this Analysis
Identified Segments
Demographic Profile
Demographics: Gender
Demographics: Race
Demographics: Age
Demographics: Income
Demographics: Marital Status
Demographics: Education
Demographics: Household Type
Demographics: Home Ownership
Demographics: Adults in Household
Demographics: Children in Household
Demographics: Region
Online/Computer Habits
Computer Hardware Adoption
Device Ownership I
Device Ownership II
Device Ownership III
Device Ownership: IV
Digital Video Habits
Digital Music Habits
Digital Imaging Habits
Gaming Habits
eCommerce Habits
Summary of Major Findings
Recommendations | 
