PUBLICATION DETAILS

Table of Contents Generic Keywords: (What are these?) telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates Publication Date: 01-SEP-04 Format: PDF Price: No charge Delivery: Immediate Online Access
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Primary Perspectives: Matching Service Combinations to Consumer Segments Publication Date: 01-SEP-04 Format: PDF Price: $1,000.00 Delivery: Immediate Online Access

Description

One of the most widely discussed (and poorly understood) strategies for attracting and retaining broadband subscribers is offering "bundled services." This report leverages Parks Associates' past consumer data with new data collected in early 2004 to provide an unparalleled analysis of the specific service combinations and pricing strategies that will appeal to a myriad of consumer segments.

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