This report probes market demand for PMPs, evaluates product and pricing strategies, analyzes market drivers and barriers, and estimates adoption rates and market potential over the next five years. It is a must-read report for PMP manufacturers and retailers, technology providers, and component vendors as well as potential competitors in this market. Table of Contents
The Bottom Line
1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions
1.3 Methodology
2.0 Current Adoption and Usage
2.1 Current Adoption of Portable MP3 Players
2.2 Current Adoption of Portable Multimedia Players
3.0 Overview of Products and Key Components
3.1 Brand Overview
3.2 Hard Drive
3.3 Liquid Crystal Display (LCD)
3.4 Operating Systems (OS)
4.0 Demand-side Analysis
4.1 Consumer Purchase Intention and Price Sensitivity
4.2 Product Appeal
4.3 Market Segmentation
5.0 Market Drivers and Inhibitors
5.1 Price
5.2 Content Availability
5.3 DRM Standards
5.4 Device Connectivity
5.5 Presence of Substitute Products
6.0 Marketing Strategy and Competitive Analysis
6.1 Product and Pricing Strategies
6.2 Distribution and Promotion
6.3 Competitive Analysis
7.0 Unit and Sales Forecast
8.0 Implications Resource Book
Section I: Introduction
Section II: Profile of Portable Multimedia Player Owners / Households
Market Adoption
Demographics
Device, Content, and Purchase Behaviors
Section III: Consumer Segmentation of Portable Multimedia Player Market
Section IV: Profiles of Portable Multimedia Player High Intenders
Purchase Intentions and Price Elasticity
Demographics
Device, Content, and Purchase Behaviors
Section V: Content, Usage and Behavior Patterns Seen in Other Portable Devices
Section VI: Forecast Methodology and Assumptions
Section VII: Profiles of Leading PMP Manufacturers and Technology Providers
Apple Computer
Archos, Inc.
Creative Labs
Epson
Gizmondo
Hitachi Global Storage Technologies
iRiver America
Microsoft
Olympus America
Rio
Samsung America
Sony Corporation
Tapwave | 
