This report probes market demand for PMPs, evaluates product and pricing strategies, analyzes market drivers and barriers, and estimates adoption rates and market potential over the next five years. It is a must-read report for PMP manufacturers and retailers, technology providers, and component vendors as well as potential competitors in this market. Table of Contents The Bottom Line 1.0 Notes on Methodology 1.1 Consumer Data 1.2 Definitions 1.3 Methodology 2.0 Current Adoption and Usage 2.1 Current Adoption of Portable MP3 Players 2.2 Current Adoption of Portable Multimedia Players 3.0 Overview of Products and Key Components 3.1 Brand Overview 3.2 Hard Drive 3.3 Liquid Crystal Display (LCD) 3.4 Operating Systems (OS) 4.0 Demand-side Analysis 4.1 Consumer Purchase Intention and Price Sensitivity 4.2 Product Appeal 4.3 Market Segmentation 5.0 Market Drivers and Inhibitors 5.1 Price 5.2 Content Availability 5.3 DRM Standards 5.4 Device Connectivity 5.5 Presence of Substitute Products 6.0 Marketing Strategy and Competitive Analysis 6.1 Product and Pricing Strategies 6.2 Distribution and Promotion 6.3 Competitive Analysis 7.0 Unit and Sales Forecast 8.0 Implications Resource Book Section I: Introduction Section II: Profile of Portable Multimedia Player Owners / Households Market Adoption Demographics Device, Content, and Purchase Behaviors Section III: Consumer Segmentation of Portable Multimedia Player Market Section IV: Profiles of Portable Multimedia Player High Intenders Purchase Intentions and Price Elasticity Demographics Device, Content, and Purchase Behaviors Section V: Content, Usage and Behavior Patterns Seen in Other Portable Devices Section VI: Forecast Methodology and Assumptions Section VII: Profiles of Leading PMP Manufacturers and Technology Providers Apple Computer Archos, Inc. Creative Labs Epson Gizmondo Hitachi Global Storage Technologies iRiver America Microsoft Olympus America Rio Samsung America Sony Corporation Tapwave |