The penetration of portable multimedia players is low at present. But with the successful launch of PlayStation Portable and future rollout of new generation of convergence devices, will this product category enjoy the same fast adoption as portable MP3 players and DVD players? What content do consumers want to store on these portable devices, and what are the preferred ways to receive such content? This Webcast examines the market potential for portable multimedia players, profiles early adopters, and analyzes their online behaviors and purchase patterns. It will also provide an overview of leading players and analysis of their marketing strategies and the factors that could impact market adoption. | 
