This report provides an in-depth analysis of the U.S. mobile market, focusing on both the demand and the supply side of the economic equation. It provides insights on mobile phone users and how they use their phones. It also profiles both service providers and handset vendors. This report is a rich source of information for developing key marketing strategies and identifying major target groups for different mobile capabilities. Table of Contents The Bottom Line
1.0 Notes on Methodology
2.0 U.S. Mobile Phone Market Analysis
2.1 Market Overview
2.2 MVNOs
2.3 Current Adoption and Usage Patterns/Trends
3.0 Technology Overview
3.1 Wireless VoIP
3.2 Mobile Phone Software
3.3 Mobile Phone TV
4.0 Demand Side Analysis
4.1 Profile of High Intenders
4.2 Current Subscribers- Interest in Various Functions
4.3 Segments of Mobile Phone Users
5.0 Supply Side Analysis
5.1 Service Providers
5.2 Handset Vendors
6.0 Forecast
7.0 Implications Resource Book
Section I: Mobile Phone Penetration
Section II: Mobile Heads of Households
Demographic Distribution
Subscriber Head of Households- Additional Information
Section III: Mobile Phone Households: Technographics
Section IV: Mobile Phone Subscribers- Segments
Organized Phoners (OPs)
Plain Old Phoners (PoPs)
Want-it-Alls (WIAs)
Road Warriors (RWs)
Shutterbugs
Section V: Mobile Features Users
SMS
Sending/Receiving Digital Photos
Downloading Ring tones and Wallpaper
Section VI: Mobile Phone Gamers
Section VII: High Intenders for Mobile Phones
Section VIII: Service Providers
Overview
Cingular Wireless
Verizon Wireless
Sprint Nextel
T-Mobile
Section IX: Subscriber Profiles by Operators
Section X: Handset Vendors
Motorola
Nokia
LG Electronics
Samsung
Sony Ericsson
Kyocera Wireless
Danger
Palm Inc.
Research in Motion (RIM)
Section XI: Mobile Phone Owner Profile by Handset Brand
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