High-speed Internet connections, personal computers, home networking, and a growing array of digital content services and entertainment platforms all serve to benefit consumers for both pragmatic and fun reasons. However, they may also lead to growing confusion and frustration with end users struggling with installation, configuration, and performance problems. In the end, what company is going to get the phone call when "the digital home goes bad"? Is there a service opportunity to assist customers in fixing their digital home problems? This Webcast presents unique data from Parks Associates' consumer study Managing the Digital Home: Installation and Support Services. Participants receive quantifiable analysis of the top problems and fixes for digital home issues. This webcast also covers the emerging category of digital home helpers from retailers and other third-party vendors. |