New Advertising Platforms and Technologies - New Media Platforms, Online video advertising, social network monetization, downloadable media advertising, ad exchange, ad network, Behavioral Advertising, mobile advertising, VOD advertising, DVR advertising, endemic Websites, audience measurement, Targeted advertising Market Size, Market Share and Demand Forecast;

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New Advertising Platforms and Technologies

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telecommunications, security, home controls, energy utilities, cable, wireless, entertainment, home entertainment, digital, home electronics, home digital, converging technologies, Parks Associates

Publication Date: 06-FEB-08
Pages: 144
Format: PDF
Price: $3,000.00
Delivery: Immediate Online Access

Description
This report profiles new digital media platforms including online video, IPTV, VOD/DVR, Podcast, and mobile phone and evaluates their viability as ad platforms for advertisers, content owners/publishers, and consumers. It also analyzes new ad-serving technologies and highlights innovative approaches of tracking and measuring audience engagement levels for new ad revenue models.

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New Advertising Platforms and Technologies - New Media Platforms, Online video advertising, social network monetization, downloadable media advertising, ad exchange, ad network, Behavioral Advertising, mobile advertising, VOD advertising, DVR advertising, endemic Websites, audience measurement, Targeted advertising Market Size, Market Share and Demand Forecast;